In my opinion they could use Sumari´s reputation and contacts better and use her programme or name as way to get reputation. In Sumari´s own webpage they could have more space, in the current situation Sumari only briefly mentinones Italy and that there are good cottages but nothing about Gaia Travels (at least I could´t find any mention). Gaia Travels banners are missing from hotel search engine sites such as hotels.com and booking.com offering a choice for hotel accomodation.
Also on Gaia Travels webpage Sumari could be more visible as now there is only a side banner. They could have also some connections to Italy-Finland club and advertise their packages and cottages through that.
A considerable idea is to offer e-card sending service promoting the company at the same time. Also other "funny" things.
Prezi.com is a plce to create slide shows and good place for marketing in small scale. For general knowledge this might be the place to have a information package if some student wants to tell about Gaia Travels in form of a presentation at school or someone is planning a trip for a bunch of friend or work collegues and wants to tell how good company it is.
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