Mobile services and apps

Nowadays many people use Internet on their mobile phones because it's easy and reachable everywhere. Mobiles have bigger screens than before to read your emails without being too heavy or big to carry with you. People check their emails, get directions and just looks for information. But it's also suggested that in few years people may not have "normal" computers at all because they have everything they need in their mobile phone. That's why it would be important also for Gaia Travels to improve and create their mobile services. In the future people may book flights and hotels trough their mobile phones everywhere. Here is also some figures about mobile users:



I made a test in the Go Mo Meter which shows how mobile friendly your Web sites are. http://www.gaia-travels.com/index.html scored 1 out of 5 on the mobile-friendliness scale which isn't that good. Here are the results why and also suggestions how to improve them:

YOUR SITE LOADED IN 5.6 SECONDS.
That’s slower than what mobile users expect. In fact, close to 50% will wait just five seconds or less before giving up on a site. Remember, mobile consumers are often in a hurry, and become frustrated when they can’t complete a task quickly.
HANDLING IMAGES
Your site’s images are appearing properly. Images and other content appear to be loading properly on your site. This is a good sign; it means you are using supported technology and your images have been properly sized. This is very important because a fast-loading site makes a good impression and in the travel business pictures and images are what you sell.
FOCUSING ON TEXT
Your site’s text is not visible without pinching or zooming. It is important to make your mobile site’s text easy to read. What they should do is to use an appropriate font size and lay out text so that users don’t have to zoom or scroll. If scrolling can’t be avoided, keep it to a single direction best of which is vertical.
DESIGN FOR THUMBS
Your links and buttons are not thumb-friendly. Tiny buttons and links can be difficult to click. To make it easier Gaia Travels should use wide buttons and give them breathing room so users don’t hit the wrong one by mistake.
LET CUSTOMERS KNOW WHERE TO FIND YOU.
Your location and phone number are not visible. Since the travels agency business relies on a direct relationship with clients, it is very important to make contact info easy to find. Location address and phone number could be on homepage visible which could be all it takes to get more customers to call or come in.
Because Gaia Travels has an office they could also use a phone’s internal GPS to provide personalized maps and directions to the office.That way it's really easy for the new potential clients to find it and stop by.
AND MAKE IT EASY FOR YOUR CLIENTS TO CALL.
Your phone number cannot be clicked to initiate a call.
Since the customers already have their phone in hand—why not take advantage? Prominently they could display phone number and use Click-to-Call functionality ( such a Fring in the youtube videoclip), a simple way to take advantage of the natural capabilities of mobile phones that allows users to dial with a single tap.

Here is also a small clip about the Fring app and few other:

QR Code offering additional information for all rent objects or destinations would reflect modern side of the company.

Augmented Reality applications offer already something for Italy destinations. This is an incredible idea to answer traveler's questions concerning for example historical monuments while wandering around a city. So it's worth promoting in the near future!
http://en.wikipedia.org/wiki/Augmented_reality