Result from How Sociable

Howsociable.com is website where you can as stated on that site “measure the magnitude of your brand”. When you write Gaia travels and click search it gives result of 1.1 in range from 1 to 10. The result is “an indication of level of activity around a brand during given week” for free it calculates the activity on Facebook, Twitter, YouTube and LinkedIn.

Result 1.1 from 20.2-27.2.2012 tells that Gaia Travels is unfortunately a brand that nobody really talks about. Gaia travels could increase this by having their own YouTube and Twitter account. In my opinion LinkedIn would be also very good way to get contacts to different hotels and cottage renters in Italy. 

I would think that now most of Gaia Travels customers are couples of age of over 40 but by being active in social media could attract new (maybe younger) customers.